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Strength of Nature — the makers of African Pride, Beautiful Textures, Elasta QP, MegaGrowth, TCB, Pro-line and Soft & Beautiful — is revolutionizing the hair industry with a ground-breaking product:

Reversible™ Straightening Texture Manageability™

This revolutionary system has created a totally new category in hair care. Never before has hair been able to have it all - total manageability and versatility. For natural girls, it’s the flexibility to Flip™ back-and-forth from curly to straight and then back again, and if you have relaxed hair the system extends the time you need to touch-up between relaxer new growth applications.

The secret is the Inner-Active™ Leave-In Conditioner, which is infused with essential oils, natural butters and amino acids, and has no harsh chemicals. The Inner Active™ leave-in conditioner penetrates the hair, causing it to elongate and soften while making it easier to detangle. Once the detangling process is complete, the hair is blow-dried and flat ironed, creating beautifully straight, touchable soft hair with unmatched body, movement and shine - all in a fraction of the time of most traditional straightening methods.

Now in four quick steps, curly girls can go from natural curls to straight styles and back again without compromising or permanently altering their curl pattern. The system gives Reversible™ Straightening that lasts up to 6 weeks, plus the benefit to stop damaging your hair from daily heat straightening, or the choice to stop using harsh chemicals to permanently relaxed hair. But remember, the Texture Manageability™ System gives you the choice to go back to natural at any time because the Inner-Active Conditioners do not permanently change your hair texture.

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Softer, More Defined Curls

For naturals who want elongated curls, the Texture Manageability™ System also helps lengthen a tight curl pattern. Simply follow the steps above, but instead of wearing a straight look, immediately revert back by washing hair to reveal softer, smoother, less frizzy kinks, curls and waves.

About the Texture Manageability™ System

Whatever your hair texture—-curly, kinky-coily, wavy or frizzy—-the new Texture Manageability™ System allows you to go from natural curls to straight styles and back again without the harsh chemicals and without permanently changing your natural hair texture.

The Texture Manageability™ System provides the ultimate in styling versatility and manageability, with the movement and touchable hair softness you want. Its unique complex of Inner-Active™ oils, butters, amino-acids and natural proteins link with your hair’s own natural proteins to give you up to 4-6 weeks of Reversible™ straightening.

To go back to your natural hair texture, all you do is shampoo and rinse several times with a normal cleansing shampoo! It’s that easy.

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